The rise of small-town youth is visible also in a string of popular apps from social commerce site Pinduoduo to short video site Kuaishou. By tapping into these emerging groups, Tmall reported its sales of beauty products jumped over 60 percent last year, surpassing the industry's average growth rate.
The research has not been put into surgical use yet, but both countries view it as promising.
The report was released to Congress and the White House online, via a compact disc delivered to legislators and in loose-leaf binders distributed to reporters.
The rise of China's young luxury shoppers has prompted collaboration between luxury brands and young stars and celebrities, who are regularly assessed for their "commercial value".
The report, published by global management consultancy the Boston Consulting Group as well as a group of internet giants such as Alibaba Group Holding Ltd, Baidu Inc and Didi Chuxing, reveals the latest trend of China's internet economy.
The research, carried out by CTR Market Research, targeted people born between 1985 and 2000 and evaluated their attitudes toward animal-friendly tourism. It found that more than 85 percent of the respondents surveyed objected to tourism activities that harmed or abused animals.
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The report urged countries to join hands to expand communications, safeguard the order of cyberspace and formulate governance rules.
The report-which aims to help policymakers in developing economies weigh the potential prospects of participating in BRI projects-also pointed out that the initiative entails risks common to large infrastructure projects.
The rules give space for all countries, big and small, to operate under the same framework, he said.
The right of farmers to contract land of collective ownership in accordance with the law will remain unchanged, and the land contracted by rural households will be kept stable, according to the guideline.